Overview

Puzzle Craft was engaged to support a leading financial institution in understanding how it is perceived across key stakeholder groups, and to provide a structured communication pathway for strengthening institutional reputation and trust.

The engagement required a blend of research, stakeholder insight, and strategic communication advisory at a national scale.

The Challenge

The institution operated in a highly scrutinised environment, with diverse stakeholder groups including financial institutions, policymakers, media, and the general public.

While communication efforts were ongoing, there was limited structured insight into:
• How the institution was truly perceived
• Gaps between intent and public understanding
• Opportunities to strengthen trust and clarity

There was a need to move from assumption-led communication to data-driven reputation management.

Our Approach

1. Nationwide Perception Study
   We designed and executed a large-scale perception audit across multiple states, capturing insights from over 5,000 respondents.
   
   This includes:

   • Quantitative surveys across diverse demographics
   • Focus group discussions with key stakeholder segments
   • Structured analysis of perception drivers
   
   

2. Stakeholder Segmentation & Insight Mapping
   We identified key stakeholder clusters including:
   • Financial institutions
   • Business community
   • Media professionals
   • Policy stakeholders
   • General public

   Each segment was analysed to uncover:
   • Trust levels
   • Perception gaps
   • Communication expectations
   
   

3. Strategic Communication Framework
   Based on the insights, we developed a structured communication framework that:
   • Aligned messaging with stakeholder expectations
   • Clarified institutional positioning
   • Identified priority engagement channels
   • Provided a roadmap for sustained reputation management
   
   
4. Advisory & Executive Engagement
   We supported internal stakeholders with:
   • Insight presentations
   • Strategic recommendations
   • Communication repositioning guidance

   Impact
   • Delivered one of the most comprehensive perception studies at institutional level
   • Provided data-backed insights to guide communication strategy
   • Strengthened alignment between institutional messaging and public understanding
   • Enabled a shift from reactive communication to structured reputation management

Overview

Puzzle Craft led the communication strategy, stakeholder engagement, and media execution for the Abuja launch of an electric mobility initiative, positioned as a forward-looking solution within Nigeria’s transport and energy ecosystem.

The project involved collaboration across private sector, financial institutions, and sustainability-focused organisations.

The Challenge

Electric mobility is still an emerging concept in Nigeria, with:
• Low public awareness
• Skepticism around feasibility
• Limited understanding of infrastructure

The client required a launch that would:
• Educate stakeholders
• Build credibility
• Position the initiative as viable and scalable
• Attract interest from policymakers, partners, and the public

Our Approach

1. Strategic Positioning
   We framed the initiative beyond “vehicle launch” to:
   • Infrastructure development
   • Sustainability solution
   • Economic opportunity
   
   
   
2. Stakeholder Engagement Design
   We identified and engaged key stakeholders including:
   • Government and policy actors
   • Industry leaders
   • Development organisations
   • Media

   We designed a closed-door roundtable to enable:
   • High-level dialogue
   • Strategic alignment
   • Credibility building
   
   

3. Event & Experience Management
   Puzzle Craft coordinated the full event lifecycle:
   • Vendor sourcing and management
   • Venue design and setup
   • Programme flow and experience design
   • On-ground coordination
   Every element was structured to reflect professionalism and strategic intent.
   
   
   
4. Media Strategy & Execution
   We led:
   • Pre-event media engagement
   • Press coverage and interviews
   • Narrative framing across platforms

   The communication approach focused on:
   • Education
   • Credibility
   • Future relevance

Impact

• Successfully positioned the initiative as a credible player in Nigeria’s EV ecosystem
  • Secured strong media visibility across key platforms
  • Facilitated high-level stakeholder engagement and dialogue
  • Established a foundation for ongoing partnerships and expansion

Overview

Puzzle Craft was engaged to design and execute an integrated communication campaign to support the market entry and visibility of an electric mobility brand in Nigeria.

The objective was to drive awareness, shape perception, and build early market trust.

The Challenge

The brand was entering a market where:
• Awareness of electric vehicles was limited
• Misconceptions were widespread
• Trust in new technology was low

The communication needed to:
• Educate the market
• Build credibility
• Drive visibility across digital and traditional channels

Our Approach

1. Communication Strategy Development
   We developed a structured communication plan covering:
   • Messaging architecture
   • Audience segmentation
   • Channel strategy
   
   
   
2. Content & Digital Execution
   We delivered a consistent stream of high-quality content across platforms including:
   • Social media campaigns
   • Video content
   • Product storytelling
   • Educational narratives
   
   
   
3. Media & Visibility Strategy
   We secured visibility through:
   • Press placements
   • Editorial features
   • Strategic storytelling
   
   
   
4. Campaign Coordination & Reporting
   We implemented:
   • Structured content calendars
   • Performance tracking
   • Monthly reporting aligned with KPIs

Impact

• Achieved strong digital visibility across multiple platforms
• Delivered millions of impressions within campaign period
• Significantly increased audience engagement and brand awareness
• Established the brand as a visible player within the EV conversation in Nigeria

Overview

Puzzle Craft supported communication strategy and stakeholder engagement for multi-sector collaborations focused on sustainability, innovation, and development.

The Challenge

Development-focused initiatives often involve:
• Multiple stakeholders with differing priorities
• Complex messaging
• Need for alignment and clarity

The challenge was to ensure communication:
• Was clear and structured
• Reflected shared goals
• Enabled collaboration

Our Approach

• Designed stakeholder engagement frameworks
  • Supported communication strategy for convenings and initiatives
  • Managed messaging to ensure alignment across partners
  • Facilitated structured dialogue through events and engagements

Impact

• Strengthened collaboration across stakeholders
  • Improved clarity of communication across initiatives
  • Supported visibility and positioning of development-focused programmes